Case study
Full Website Design, Branding, and Business Setup
- Glow The Hydration Station Aesthetics & More
- Tyeisha Washington, ARNP
- esthetics, Hydration Therapy
- Full Website Design, Logo Design & Branding, SEO, SEM, Website Hosting, Domain Research, Security, Business Email Setup, Phone Systems, SharePoint & Teams Administration, Business Setup, and Password Management
The Challenge:
Tyeisha Washington, ARNP, the owner of Glow The Hydration Station Aesthetics & More, came to Drive Technologies with a clear vision for her new practice but no existing digital infrastructure. As a board-certified nurse practitioner with over 20 years of experience in healthcare—spanning ICU, neurosurgery, palliative care, aesthetics, and leadership roles—Tyeisha needed a comprehensive solution that would launch her practice online and build a brand identity from the ground up.
Glow The Hydration Station needed a professional and engaging online presence that would showcase their services, which are designed to be both accessible and affordable. Tyeisha also required full business setup support, from website design to branding, communication systems, and security.
Our Solution:
We provided Tyeisha with a complete package, handling every aspect of her digital and business setup needs to bring Glow The Hydration Station to life:
Custom Website Design: We designed a brand-new website from scratch, focusing on a clean, user-friendly interface that highlights Glow’s aesthetic and hydration services. The site is fully responsive, making it easy for clients to navigate, book appointments, and learn more about the practice on both desktop and mobile devices.
Logo Design & Branding Kit: We developed a fresh, modern logo that reflects the essence of Glow’s services and Tyeisha’s expertise. The branding kit provided consistency across all marketing channels, creating a strong and cohesive identity for the practice.
Website Hosting & Security: We set up secure website hosting with SSL encryption and added advanced security features to ensure patient and client data is fully protected.
Domain Research & Registration: We conducted domain research and registered www.glowhydrationstation.com, ensuring the practice’s online presence is both professional and easy to find.
SEO & SEM: We implemented a targeted SEO strategy to increase the practice’s visibility in local searches, driving organic traffic to the website. SEM campaigns were designed to reach new clients looking for hydration therapy and aesthetic services in the area.
Business Email Setup: To support secure and professional communication, we set up business email using Google Workspace, allowing Tyeisha and her team to manage patient inquiries seamlessly.
Phone Systems (Cloud & On-Premise): We installed a flexible phone system to streamline communications with patients, giving Tyeisha the tools needed for both cloud-based and on-premise solutions.
SharePoint & Teams Administration: We implemented Microsoft Teams and SharePoint to facilitate collaboration, file sharing, and internal communication, making day-to-day operations smoother.
Business Setup: We guided Tyeisha through the process of setting up her business, including state filing and EIN registration, ensuring everything was in place for her practice to operate efficiently from the start.
Email & Workstation Security: Recognizing the importance of data security in healthcare, we implemented advanced email and workstation security measures to protect patient information and ensure HIPAA compliance.
The Outcome:
Glow The Hydration Station now boasts a professional, modern online presence that perfectly represents Tyeisha’s extensive expertise and dedication to patient care. The new website has increased the practice’s visibility, and the branding has provided a polished, cohesive identity that resonates with clients.
Thanks to the targeted SEO and SEM strategies, Glow has experienced steady growth in traffic and patient inquiries. The secure email, phone systems, and collaboration tools have ensured smooth operations from the beginning.
Tyeisha gave Drive Technologies a glowing five-star review and has since referred several clients to us. She also continues to rely on our services for two additional websites.
Client’s website: www.glowhydrationstation.com
Key Services Provided: Full Website Design, Logo Design & Branding Kit, SEO, SEM, Website Security, Google Workspace Email Setup, Microsoft Teams & SharePoint Rollout, Domain Registration, Website Hosting, Phone Systems, Business Setup
