Case Study
Website Redesign, Branding, and Digital Infrastructure Setup
- Evolving eHealth
- Jacinta Wangui, DNP, FNP-C, PMHNP-BC
- Telehealth, Family & Mental Health Services
- Website Redesign, Logo Design, Microsoft Office Email Setup, SharePoint Rollout, Password Management & Security, SEO Optimization, Website Maintenance & Hosting
The Challenge:
Jacinta Wangui, a highly experienced Nurse Practitioner with over 12 years in the healthcare profession, reached out to us at Drive Technologies for a complete overhaul of her telehealth business, Evolving eHealth. With dual certifications as a Family Nurse Practitioner (FNP-C) and Psychiatric-Mental Health Nurse Practitioner (PMHNP-BC), Jacinta wanted her online presence to reflect the broad spectrum of services she offers—both physical and mental healthcare.
Her existing site was outdated and didn’t properly convey the full extent of her expertise, nor did it support her expanding telehealth practice, which spans multiple states. In addition, Jacinta needed a more secure and professional communication system, branding to better represent her practice, and SEO that would allow her services to rank highly across the multiple states where she is licensed.
Our Solution:
We took a comprehensive approach to meet Evolving eHealth’s needs, building a new digital infrastructure that combined modern design, enhanced security, and strategic SEO. Here’s what we delivered:
Custom Website Redesign: We developed a clean, modern website that highlights Jacinta’s expertise in both family and mental health services. The site is fully optimized for desktop and mobile users, allowing patients to easily access telehealth appointments, learn about services, and navigate with ease. Built with an emphasis on user experience, it now showcases the professionalism and breadth of Evolving eHealth’s offerings.
New Logo Design and Branding: As part of the rebrand, we crafted a new logo that represents the comprehensive nature of Jacinta’s practice, symbolizing both physical and mental health. This gave Evolving eHealth a refreshed, professional image that better connects with her target audience.
Microsoft Office Email and SharePoint Rollout: To enhance internal operations, we implemented Microsoft Office email for secure and professional communications. Additionally, we rolled out SharePoint for efficient document management and team collaboration, crucial for handling sensitive health information securely.
Password Management and Security: Understanding the importance of data security in healthcare, we implemented advanced password management and security measures across the platform to ensure compliance and safeguard patient data.
SEO Optimization Across Multiple States: With Jacinta licensed in multiple states, we implemented a robust SEO strategy to help Evolving eHealth rank highly in local searches across Iowa, Oregon, Florida, New York, Maryland, Nevada, California, Washington, Colorado, and Massachusetts. This optimization ensures her services reach the right audience in each state.
Website Hosting and Maintenance: We continue to provide monthly maintenance to keep the website running smoothly, handling updates, security monitoring, and performance optimization. Additionally, we manage the website hosting, ensuring fast load times and reliable uptime for users across the country.
The Outcome:
Evolving eHealth now boasts a modern, secure, and professionally branded website that serves as a powerful tool for Jacinta to grow her telehealth practice. The SEO enhancements have already improved search rankings across multiple states, increasing patient inquiries and bookings.
With the new email and SharePoint infrastructure, Jacinta and her team can now manage operations more efficiently and securely. The fresh branding and logo have given Evolving eHealth a cohesive, professional identity that resonates with clients.
Jacinta was thrilled with the results and left us a glowing 5-star Google review. The project has also led to several referrals, reflecting the success of the transformation and the satisfaction of both Jacinta and her clients.
Client’s website: www.evolvingehealth.com
Key Services Provided: Website Redesign, Logo Design, Microsoft Office Email Setup, SharePoint Rollout, Password Management & Security, SEO Optimization, Website Maintenance & Hosting
